75.1% of internet users already have a subscription to one of the different audiovisual content platforms. This is reflected in the Navegantes survey that the Association for Media Research (AIMC) carries out annually. In this XXIII edition, it describes the rise as “extraordinary” because in 2016, only 9.5% of those surveyed had subscribed to platforms such as Netflix, Amazon Prime Video or Spotify, while the percentage this year exceeds 75%.
There has also been an increase, although to a lesser extent, in the number of surfers subscribed to a traditional pay television platform (such as Movistar+, Vodafone TV, Orange TV, etc.), rising from 44.8% in 2019 to 47.3% in 2020. , as well as the payment services of television channels (Atresplayer Premium, Mitele Plus,…) which went from 2.2% in 2019 to 6.1%.
In the same way, the consumption of on-demand music services has also increased in the last year. 60.8% of those interviewed use them (+12 points in three years) and 33.6% use them frequently (+12 points in three years). Spotify especially stands out, chosen by the 80.3% of on-demand music users, followed by Amazon Music (31.2%), YouTube Music (23.6%) and Apple Music (10.2%).
Aware of what a strange year it is, the association has taken the opportunity to ask questions about how covid-19 has changed the way we use the internet. In view of the results, it seems that the health crisis has forced many sailors to reinforce their digital knowledge, since almost lHalf of those surveyed (48%) believe that they now take more advantage of the possibilities offered by the Internetand 36.7% affirm that they use more programs or applications than before the pandemic.
On the other hand, wanting to preserve distances and reduce physical contact with other people has also led to certain activities that were previously carried out more frequently in person being replaced by others virtually. This has led, for example, to 25.3% having used the electronic signature or electronic DNI during the week prior to the survey (compared to 15.3% two years ago). There has also been a sharp increase in the number of people who have taken an online training course in the last year (specifically, from 34.7% in 2019 to 48.0% in 2020).
Not being able to see each other as often as before has also caused us to use videoconferencing more and to have learned more about different applications and programs related to their use. Almost half of the surfers (47.7%) have participated in video calls in the month prior to the survey (a figure that is double compared to the previous yearr, when it represented 22.9%). Furthermore, one in four (25.7%) do them daily.
74.8% make video calls for personal reasons, followed by work reasons (60.2%) and academic reasons (27.5%). As for the applications most used for this, WhatsApp stands out in first position (67.6%), followed by Zoom (42.5%), Microsoft Teams (30.7%), Skype (29.7%), Google Meet (25.3%) and Facetime (14.0%).
And although online shopping was a widespread practice for the majority of Internet users already in 2019, with the new normal they have become a phenomenon that has intensified significantly: one in four respondents (24.8%) has made an online purchase the day before the interview; two out of three (65.7%) in the last week; 89.7% in the last month and 96.3% in the last year. Furthermore, 39.6% already claim to make the majority of their purchases online, a figure that stood at 33.5% in the previous edition of the study.
Clothing and accessories (57.1% of buyers, +3.5 points in one year) and electronics or electronic devices (56.3%, +5.5 points) are among the most purchased items in the last year . Food/drug stores also deserve special attention, which, with 42.6% of online buyers, has experienced a strong increase of 12.8 points in the last year. All of these growths seem to be justified because there is an important feeling of security when making purchases online: Internet users who have a high or very high degree of trust have risen from 61.5% in 2018 to 70.3% in 2020. .
Regarding the preferred payment methods, the credit card prevails, used by 82.8% of buyers, and also payment platforms such as Paypal (48.0%). It is also worth highlighting here the use of Bizum or equivalent in electronic commerce, already used by 20.5% of cyber-buyers. On the other hand, 46.3% of those surveyed use their mobile phone as a credit card through NFC contactless technology, also showing strong growth of 13 points compared to last year. Furthermore, 28.1% use it frequently while 18.2% do it occasionally.
82.8% of those interviewed affirm that, if they had the choice, they would choose to work from home at least half of the time, while 23.5% would prefer to telework all or almost all the time. Only 4.5% opt for completely or almost face-to-face work.
It seems that the pandemic has made us rethink many things regarding our way of life, since 57.9% of those surveyed who work consider that their job is perfectly compatible with teleworking. Of them, the majority (69.6%) were teleworking at the time of the survey, even partially.
Regarding the idea of whether teleworking is here to stay, 60.2% believe that “many people who have started teleworking during the pandemic will continue to do so when the virus is eradicated”, while only 10.7% thinks otherwise and 28.9% are not clear. Furthermore, 64.5% think that, in the future, teleworking will be more widespread than face-to-face work, compared to 8.1% who think this will not be the case and 27.1% who could not predict it.
Consumption of newspapers and magazines
Subscriptions to newspapers or magazines also show a growth from 15.5% in 2019 to 17.0% in 2020, mainly due to the increase in subscription to the electronic version, which rises from 10.4% in 2019 to 13.2% in 2020.
Likewise, listening to radio through the Internet has also experienced continuous growth in recent years. 30.6% of those surveyed listen to the airwaves virtually daily (a figure that has grown by 29% since 2017) and 50.7% in the week prior to the interview. Monthly listening to podcasts of radio programs, chosen by 26.4% of those surveyed, also increases (+6.1 points in two years).
Regarding our way of watching television, changes can also be seen, since there are now 44.2% of surfers who watch television through the internet daily (compared to 36.3% in 2019 and 28 .7% in 2017), and 66.6% do this practice at least once a week. There is diversity in the devices used for this, but a clear upward trend is observed in Smart TV, which is consolidated as the most used equipment (55.7%, compared to 30.9% in 2017).