Covid-19 has changed the way we relate, we are now more virtual, and it has also changed our way of finding a partner or adventures. With clubs closed and bars closing early, flirting tactics are moving into the virtual world.
In fact, during the pandemic, dating applications saw their use multiply. And after the official announcement, Facebook joins the business in Spain. During confinement, conversations increased on Tinder, the queen of this segment, by 30%.
Now the social media giant seeks to be the perfect matchmaker to find love among the millions of users of the app in Spain. “Since the launch of Facebook Couples, there have been more than 1.5 billion mutual likes in the 20 countries where the feature is now available,” the company explains in a post on its official page.
After a year of adventures, love knocks on the door of single Facebook Spain users. However, unlike other dating apps, Facebook Couples does not incorporate the famous swipes, where profiles are chosen or discarded by swiping to the right or left.
Zuckerberg’s solution, which works within Facebook, like other people’s suggestions, when comparing tastes and hobbies. However, Facebook assures that “this service excludes people who are already friends on the social network.”
The first step to entering Facebook Couples is to create a profile, something that Facebook users aged 18 or over can do, selecting their gender and the gender or genders in which they are interested.
It is also possible to select additional filters for each profile based on the preferences each person is looking for, specifying age, religion, height, level of education or whether or not you are interested in people with children.
Suggestions can also be based on common information from your main profile, such as birthplace or school. In addition, it also includes a virtual dating feature so that people can meet each other and have a greater connection even when meeting in person is not possible, due to the current pandemic situation.
This week, the new tool reaches the main European countries, including Spain. Currently, Facebook Dating is already available in 20 other countries such as: Argentina, Bolivia, Brazil, Canada, Chile, Colombia, Ecuador, United States, Philippines, Guyana, Laos, Malaysia, Mexico, Paraguay, Peru, Singapore, Suriname, Thailand, Uruguay and Vietnam.