The names of Rubius, Willyrex, Vegetta777 or Ibai are quite well known among the younger audience and those who regularly watch videos on YouTube, Google’s video platform, or on Amazon’s Twitch. They are known as YouTubers or content creators.
A dream profession, increasingly, for young people. In fact, in the United States, three out of ten children want to be youtubers and those who dream of reaching other planets, astronauts, fall to 11%.
Yes indeed, living on YouTube is not easy. According to a SignalFire study, there are currently more than 50 million content creators around the world, but only two million can be considered professionals.
YouTube, Instagram, Snapchat, Twitch, TikTok are the best-known platforms, although others such as Substack, Patreon and OnlyFans are emerging with force, the latter with content essentially for an adult audience.
YouTube continues to reign and It covers half of the market with 31 million channels, but only one million creators exceed 100,000 subscribers. The second on the list is Instagram with half a million professional creators, considered influencers when they exceed the barrier of 100,000 followers.
Precisely, the Facebook platform, with more than one billion users, is the one with the largest number of non-professional creators. According to the SignalFire study, there are currently 30 million fans, which means that approximately two out of every three create content, and they have more than 50,000, but less than 100,000 followers.
In this case, YouTube follows, with 12 million non-professional content creators but who are between 10,000 and 100,000 subscribers. Twitch is far behind, third with 2.7 million amateur creators, while another two million people opt for other platforms.
Earn money on Youtube
Although there are more and more content creators, making a living on YouTube is becoming more complicated. The quickest way is to do it indirectly with sponsored content or merchandising. The other way is with ads.
However, to reach this step it is necessary to have at least 1,000 subscribers and 4,000 hours of total viewing of your videos.