Shorts, YouTube’s bet to end TikTok sees the light

If you can’t beat your enemy, join him, the Spanish saying goes. However, in Silicon Valley this is not the case. TikTok is giving American giants a lot of headaches and also to the US Government.

The universe Zuckerberg decided to launch his strategy with Reels. The Instagram alternative that imitates the Asian TikTok business. The Chinese company is revolutionizing the world of audiovisuals on the Internet with short videos. A model that is quasi-owned by YouTube and that has already been threatened with this presence.

Months ago Google announced the launch of Shorts, the tool to stand up to TikTok. A new feature to be included in the YouTube app through which users can upload videos of 15 seconds or less directly from your mobile.

After months of impasse, YouTube has announced the launch in beta phase and in India over the next few days. However, there is still no exact date for its global launch.

Shorts does not provide new functionalities, it imitates TikTok and Reels. The user will be able to record videos up to 15 seconds long and add music to them. Besides, will offer speed controls and a timer for hands-free recording.

TikTok and the giants

The bet of the Asian ByteDance faces the American giants and the White House itself. YouTube claims that 2 billion people access its platform every month. The users of the Chinese app are a quarter of them.

“We are going to test a section on the YouTube home page to highlight videos created from the Shorts camera, as well as any vertical videos of up to 60 seconds that have been uploaded to YouTube,” the video platform states on its official blog. .

The business of ByteDance, owner of TikTok, hangs by a thread in the United States. Trump’s pressure has gotten the app to reach an agreement with Oracle to become its “trusted technology provider.” However, the music video application will not become the property of Oracle in the United States, as was initially expected. Finally, the North American software company will limit itself to providing cloud technological support to the platform and, in this way, becomes an important partner of ByteDance.

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